The human nose and
the olfactory system provide us with what may be the
most overlooked of our senses. Odors serve us in many,
often unrecognized ways. T hey
can be pleasant and bring us joy and satisfaction. They
can also be unpleasant, but that too can serve a purpose,
often alerting us to unpleasant circumstances and sometimes
danger.
We use fragrances and fragranced products to please
ourselves and others and to create a more pleasant environment.
Fragrance is often the
primary function of a product such as perfume, a scented candle
or an air freshener, but fragranced products also provide
unrecognized benefits such as:
• Making use of products associated with household
chores more pleasant and signaling that the product
is working.
• Eliciting positive mood effects and reducing
performance-related stress, thus having a positive effect
on work and school tasks, decision making, creativity,
and social relations.
• Masking unpleasant odors that may sometimes
remain after successful cleaning or resulting from some
safe but malodorous ingredients essential to product
performance.
This web site takes a look at fragrances and some of
the benefits they provide. It pays special attention
to the air care products that make important contributions
to the quality of our lives. 
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