The power to make your world smell good...

Throughout history, people have increasingly sought to make their surroundings more serene and pleasant, and one way we do so is by home fragrances. Air care products can enhance your mood, reduce your stress levels, and increase your productivity. From simple scents like County Breeze and Ocean Mist to headier, more exotic blends such as Verbena Rose or Lavender Chamomile, our homes are no longer the stale and stuffy spaces they used to be. You can now banish bad smells with the push of a button or the squeeze of a trigger. Or you can even plug in a scent diffuser and walk away--air care has never been simpler.


Scented candles

Scented Candles are the most popular choice for home fragrance these days. But consumers can also get that fresh room feeling from sprays, gels, oils and good old fashion potpourri. The variety of air care products gives consumers a choice in how to improve their indoor surroundings. Candles have been used for hundreds of years, but now they aren’t just light to read by. These days, candles are a decorative work of art and as fragrant as any perfume. Candle scents come in an amazing variety, from natural and exotic fragrances such as patchouli and jasmine to newly popular food scents such as “Cinnamon Bun” and “Peach Pie.” Nowadays, you do not even have to bake anything to make your home smell like Grandma’s kitchen.

The rise of scented candles’ popularity has made them the modern-day potpourri, but the ever-popular air care sprays have taken on a new dimension. Now consumers can buy sprays that do not just perfume the air but actually remove odor-causing airborne bacteria. There are also sprays that take unpleasant odors out of furniture, drapes, carpet and even automobile interiors.

A Range of Products

But candles and room sprays are not your only home fragrance options. Now you can utilize those unused electrical sockets or decorate your home with brightly colored scented jellies. The popularity of diffusers probably comes from their ease; simply “plug it in” and forget it, while your home is gently fragranced for a month or so at a time.

You can find these products at many specialty shops or on the supermarket shelf. Fairly limited in selection only a few decades ago, new products and technologies in modern air care have propelled the current home fragrance market to $2.7 billion in 2004 with sales expected to reach $3.6 billion by 2006.

Cleaning Made Easier

You can even improve the quality
of your indoor air while using cleaning products which come in a variety of fragrances. But scented products do more than smell good. Fragrance is also a sensory indicator that a product is working. A pleasant smell indicates that something is clean, as we associate good odors with cleanliness. Fragrances can even make the task of cleaning more pleasant, since they can mask the malodorous smell of some safe and effective but otherwise stinky cleaning products.

The vast majority of consumers will buy the fragranced version of a product given a choice, as they cite that a pleasant fragrance helps make a chore more enjoyable. Think about your own most recent trip to the grocery store. Did you stop to take a whiff of the detergents before selecting the one you like best? Did you choose the soap that you thinks smells the nicest? When you bought carpet deodorizer, did you choose one of the new potpourri, ocean breeze, or lemon-scented varieties? You have many choices when it comes to fragrancing your world.

All you have to do is decide what sort of scent you wish to enjoy while doing your work or relaxing in front of the TV. There is no reason your world cannot smell like a rose . . . or a pine tree . . . or a coffee cake . . .or baby powder. . . or a rainforest . . . it is up to you!

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